After leaving corporate in 2020, Zack Zlevor built Zlevor Design, (the name was always TBD).

While Zlevor Design was in its beginning stages, Zack successfully designed, developed and delivered hardware for high-end consumer electronics, medical, and boutique hardware clients.

After his work brought 3 international design awards within 3 years, it became apparent that he was on the right path. Since then he has been building Primal. Primal is a boutique industrial design firm that values client selectivity, tangible results, and world-changing hardware.

On one project, with limited time to spare- Zack personally flew to Hannover Germany and hand-delivered a set of prototypes which secured his client's design award win.

Upon exiting his return flight, an email hidden in a junk folder brought him another RedDot Design Award, his second - granting 2 international design awards to one client within a 72 hour window.

We've found that Client's aren't only looking for awards - We understand that our value is in getting things done. That's why Primal is built on top of a custom product development methodology that Zack built himself.

The Mantra

Innovation through ignorance