What We Offer
Show-Stopping Industrial Design
Our internationally award-winning industrial design team transforms ideas into beautifully crafted realities, shaping the future of innovation.
Precision Engineering
Integration of intricate mechanical and electrical systems ensures our products are not just functional, but exceptional.
Supply Chain Management
Together, we orchestrate the journey from concept to reality. Our meticulous planning and seamless execution ensures every project reaches fruition, driving projects that set new industry benchmarks.
Explore Our ServicesOur Clients
What They Say
“Primal is a brilliant and a collaborative team. Zack quickly grasped our product vision and requirements, and together we won two of the world's most prestigious design awards.”
“Primal brought us from napkin-sketch to a thoughtfully-designed mass manufactured product. I was really impressed with their transparent communication and I'm looking forward to working with them again.”
“We came to Primal needing a prototype within a tight deadline and they over-delivered! I'm incredibly thankful to have them on our side.”
Frequently Asked.
What kind of companies do you work with?
Primal works direct with founders, c-suite executives, and product leaders to bring “firsts” and category leading products to market. Our world-class design team and integrated methodology have delivered an exceptional record of success ranging from startups to fortune 100 companies.
What process do you follow?
It all starts with good design, honest intentions, and impactful team chemistry.
Primal has a well-defined product development roadmap that is customized for each project and team.
Our process is not fixed. It is based on a mentality of conscious decision making with deep product development expertise.
Since we encourage founders to push the boundaries with their products, we do the same with our process.
How do you know if we're a good fit?
Energy, Passion, Trustworthiness and a Clear Vision.
Sometimes a 30 minute phone call, a late night dinner, or a casual stroll can spark enough energy to forge an immediate team connection. We value spontaneity.
We implement a Discover, Diagnose, and Prescribe mentality to our work. Along this journey we share details about our company culture and understand the mutual vision we have for long-term growth.
Do I have to be in Chicago to work together?
We like to meet with our client partners to review, debate, solve, and make decisions in real time, though in-person meetings are not always necessary.
Your critical product knowledge informs our design process from an early stage. A clear understanding of your hyper focused goals guide our design development from day one.
The more hands on we can be, the better.